Mission

TO FORGE NEW PATHS

Good marketing breaks new ground—this is what marketing coaches love to tell you. They explain it in the same seminar rooms with the same PowerPoint presentations that have the same content. At some point, we as coaches asked ourselves: Do we ourselves still follow the advice and examples we give our students? Do we really still break new ground? Are we still thinking differently? Are we still expanding our horizons? We had to admit: Not really.

This was when we decided to establish the Munich academy of marketing. The traditional alchemist symbol for gold and the sun, which stands for renewal, energy, and strength, became our logo. An old building in the heart of Schwabing, close to the English Garden, became our headquarters. And as projects, we choose the most current developments, the newest job profiles, and the biggest challenges.

• We present interactive and intensive work that focuses on the specific content our clients deal with on a daily basis, rather than on abstract theory.
• Instead of rushing through coursework, we determine our clients’ specific needs before the seminar and provide follow-up support afterwards.
• We take advantage of everything the Internet has to offer, webinars, tutorials, and online tasks, while also providing those benefits that can only happen face to face.

All this taken together creates seminars that are exceptional. Demanding. Challenging. Seminars that leave you dizzy with new ideas. This is how you take what you learn and use it every day. You nurture ideas to make them a reality, achieve lasting success, and break new ground.

Dare to forge new paths! You will realize how much there is to discover!

TO LIVE AND EXPERIENCE MARKETING

Get rid of mainstream: Unusual ideas set you apart from your competition in a global environment—this is the aim of our academy. Top-notch content, creative seminars, and experienced teachers prepare you for the constantly changing challenges of a global and digital economy.

HANDS-ON AND FORWARD-LOOKING – THE CONTENT

The general knowledge available in the world doubles every twelve years—marketing knowledge grows even faster than that. Marketing theory and practical applications develop rapidly. Our seminars and coaches teach you the latest marketing know-how and give you what you need to continuously develop and grow your marketing strategies.

EXACTLY WHAT YOU NEED – THE SEMINARS

From on-point, one-day seminars to a complete marketing education—at our marketing academy, you will find the class that fits your goals. With the courage to be open to unusual formats and locations we support a learning style that is successful and fun.

FROM SMALL BUSINESS TO INTERNATIONAL COMPANY – OUR CLIENTS

Our clients comprise many of the most successful and innovative multinational companies worldwide—a fact that we are proud of. But we are just as proud to welcome many innovative small and medium-sized companies as regular clients. We prepare intensely for our clients’ specific markets and address their questions individually to provide each of them with hands-on and practical ideas that they can take back to their jobs and use every day.

PEOPLE FOR BRANDS – THE COACHES

Experienced coaches with the latest knowledge: More than thirty renowned coaches bring their practical and theoretical know-how to the Munich Academy for Marketing. They train students in Munich, Vienna, and Zurich as well as overseas in Shanghai and New York City. Because of the continuous exchange of ideas and experience with partner academies all over the world, they stay on top of all the latest developments in marketing.